FELLOW
Package Design
Fellow approached us to create a new packaging system that is confident, smart, and flexible to accommodate their rapid growth rate both domestically and internationally. We refreshed their entire packaging system with sustainable structures and materials for a look that is both ownable and responsible.
The shape of the box was another perfect opportunity to inject personality and style into the packaging. We embraced the bow tie in the brand mark to create an ownable unboxing experience of carefully folded flaps that mimic the charm of a bow tie. We worked with industrial designers to realize the final shape and ensure each fold and flap was both functional and stylish.
Each product comes with a get to know you guide. Using illustration, we created playful instructions for Fellow's customers to become expert brewers.